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2. The Introduction of Weet-Bix

   https://blueplaques.nsw.gov.au/_designs/integrations/funnelback-integration/blue-plaque-indexers/blue-plaque-xml-indexer/_nocache?asset=623395
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   623395

   dataType:

   Blue Plaque

   categoryData:

   [{ "categoryId": "623399", "categoryName": "Commerce" },{ "categoryId": "623400", "categoryName": "Domestic life" },{ "categoryId": "623376", "categoryName": "Events" }]

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   blue_plaque

   bannerUrl:

   https://blueplaques.nsw.gov.au/__data/assets/image/0017/623150/Farming.jpg

   bannerTheme:

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   updatedDate:

   2025-04-03 15:22:15

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   url:

   https://blueplaques.nsw.gov.au/blue-plaques/locations/the-introduction-of-weet-bix

   productName:

   The Introduction of Weet-Bix

   multimedia:

   [{ "multimediaId": "624145", "serverPath": "https://blueplaques.nsw.gov.au/__data/assets/image/0004/624145/Weet-Bix_Alamy_Weet-Bix-kids.jpg", "altText": "Weet-Bix kids, Sydney, Australia, 1969. Photographer unknown. Alamy.", "caption": "Weet-Bix kids, Sydney, Australia, 1969. Photographer unknown. Alamy." },{ "multimediaId": "624146", "serverPath": "https://blueplaques.nsw.gov.au/__data/assets/image/0005/624146/Weet-Bix_AWMM_Letter-from-Paul-Raynish.jpg", "altText": "Letter from Paul Reynish from Calton Carruthers de Chateau Ltd to Sir Edmund Hillary, 5 December 1989. Auckland War Memorial Museum T\u0101maki Paenga Hira MS-2010-1.", "caption": "Letter from Paul Reynish from Calton Carruthers de Chateau Ltd to Sir Edmund Hillary, 5 December 1989. Auckland War Memorial Museum T\u0101maki Paenga Hira MS-2010-1." },{ "multimediaId": "624147", "serverPath": "https://blueplaques.nsw.gov.au/__data/assets/image/0006/624147/Weet-Bix_AWMM_Sanitarium-Ad.jpg", "altText": "Sanitarium Advertisment for Readers Digest, 7 December 1989. Auckland War Memorial Museum T\u0101maki Paenga Hira. MS-2010-1.", "caption": "Sanitarium Advertisment for Readers Digest, 7 December 1989. Auckland War Memorial Museum T\u0101maki Paenga Hira. MS-2010-1." },{ "multimediaId": "624148", "serverPath": "https://blueplaques.nsw.gov.au/__data/assets/image/0007/624148/Weet-Bix_Getty_Tin-for-Weet-Bix.jpg", "altText": "Tin for Weet Bix biscuits by Bokomo, n.d. Apic and Getty Images.", "caption": "Tin for Weet Bix biscuits by Bokomo, n.d. Apic and Getty Images." },{ "multimediaId": "624149", "serverPath": "https://blueplaques.nsw.gov.au/__data/assets/image/0008/624149/Weet-Bix_IA_Sanitarium-Ad_Womens-Weekly.png", "altText": "Advertisement for Weet-Bix, Australian Women's Weekly, 26 September 1942 edition. Internet Archive.", "caption": "Advertisement for Weet-Bix, Australian Women's Weekly, 26 September 1942 edition. Internet Archive." }]

   productShortDescription:

   Australia’s love of the humble breakfast cereal, Weet-Bix, began in 1926.

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   Farming

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   To be announced

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   categories:

   Commerce, Domestic life, Events

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   bannerDescription:

   <p>Breakfast staple Weet-Bix introduced into the Australian diet (1926)</p><p>Winner of the inaugural Blue Plaques NSW People's Choice</p>

   productDescription:

   <p>Now a staple on Australian breakfast tables, Weet-Bix was created by Arthur Shannon in 1926. Seeking a cereal sweeter than its precursor Granose, Shannon worked with neighbours and factory staff to name it Weet-Bix. He trademarked it and began production in Leichhardt. After gaining popularity, Sanitarium bought the brand and moved production to Cooranbong on the Central Coast.</p>

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